Mohammed Billoo, our founder, had a terrifying experience when he lost his younger brother at a zoo over 25 years ago. Although his brother was found, that experience still lives with him to this day. After getting married and having kids of his own, that experience with his brother left a mark and he worried what would he do if his children ever got lost. Mohammed got to work. He used his used 15 years of engineering experience and insight as a parent to develop product that would ensure the safety of children, while making it easy to use for parents, and fun for kids.